1/19/2024 0 Comments Different names for newslettersNot only is MailPoet a product that is owned by Automattic, the parent company of, but it’s a user-friendly option that is rich with practical features, and comes with its own awesome and dedicated support team. The choice is yours.įor this lesson, we’re going to introduce you to MailPoet↗︎ and walk you through some of the basics of getting started with this plugin. is versatile in that there are many different newsletter platforms that you can integrate with your site, including MailChimp (which works on the free plan as well). Do your due diligence when choosing an email newsletter plugin or service to save yourself headaches and time down the road. When choosing which plugin or service will work best for you it’s worth investigating any demos they offer, what their free and paid plans include, what support they offer, and their documentation. Most custom email plugins or services will provide a range of options and features to help you customize your email newsletters and automations for your unique needs and audience. Using a plugin or service that provides for custom newsletters and automation allows you to set this on autopilot. From your subscriber’s perspective they’re receiving something of value in exchange for their email address. For example, you might offer a free ebook to anyone who subscribes to your newsletter.įrom your perspective the goal is to collect their email address so that you can continue to send them emails with your updates and/or offers. You then include this lead magnet in your initial welcome email. One way to entice your visitors to subscribe to your custom newsletter is to offer a free lead magnet (a special piece of content that they can only access by subscribing to your newsletter). You can also offer several different types of newsletters. You have full control over the content of your newsletters, which gives you a lot of flexibility to include custom information, announcements, or featured products. The other benefit is that it doesn’t have to just be emails with your latest published posts. What makes this a great choice is that once you have a campaign set up, you can leave it alone to automatically deliver your newsletters for you. There are many reasons for wanting, or needing, a custom and automated newsletter option that you have full control over. What if you’re releasing a brand new book and you want to build some excitement for the release date? Or maybe you want to provide daily, weekly, or monthly newsletter options for your Arts & Entertainment news website. Perhaps you want to provide an email course that sends a new lesson every Monday. A custom newsletter is most beneficial when you need to automate custom email or newsletter messages.
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